White Coffee

White Coffee is a Paris specialty coffee brand — four shops (Martyrs, Marais, Faubourg, Turenne), each with its own design, plus a direct-to-consumer coffee shop. I designed the UI/UX for a lifestyle-first site: tasting-note-driven product pages (blueberry & rooibos, tobacco & cocoa, chocolate & hazelnut), a store locator across the four Paris addresses, and even a running "White Playlist" — built to sell the brand's identity as much as the coffee itself